In fact, I found this link by hearing Marc Andreessen at startup school, looking at his blog, reading the 'The Pmarca Guide to Personal Productivity', looking a

In fact, I found this link by hearing Marc Andreessen at startup school, looking at his blog, reading the 'The Pmarca Guide to Personal Productivity', looking at the section on structured procrastination, and discovering this article as the first known instance of an article focusing on the effect in print.