It depends on why you have those customers. They kept some things constant. If you like Domino's because they're cheap or because they have fast delivery at dec

It depends on why you have those customers. They kept some things constant. If you like Domino's because they're cheap or because they have fast delivery at decent hours, then maybe changing the pizza recipe is not so much a risk. Plus, they did A/B tests across the nation [0] to further reduce the risk. 0 - https://www.cbsnews.com/news/dominos-new-recipe-only-50-years-overdue/ https://www.cbsnews.com/news/dominos-new-recipe-only-50-year... search for "guidance test".