I don't see a significant difference between algorithmic and old-guard mass-media taste-makers. Your personality reflects the profile used to target you with ad

I don't see a significant difference between algorithmic and old-guard mass-media taste-makers. Your personality reflects the profile used to target you with ads for objects like Eames chairs and MCM consoles. Your same personality pushes you to choose Architecture Review, which contains objects of the same style. Fashion magazines get paid by advertisers to showcase products of a certain style and cache even in their non-ad sections. The thin layer of a Vogue editor doesn't shield you from market forces buying your taste and making you feel like the sort of person who chooses a certain style. The homogenizing tendency of mass-media is present in either circumstance. Most people aren't underground reading fashion zines or choosing to follow edgy fashion designers from Serbia. The dominant culture perpetuates itself either way.