Honest question - is Amazon really seen as a competitor here? Every time I've attempted to use Prime video, I'd scurried away terrified of their awful ui. I g

Honest question - is Amazon really seen as a competitor here? Every time I've attempted to use Prime video, I'd scurried away terrified of their awful ui. I guess it's hard to gauge subscribers since it's 'thrown in', but I'd be curious to know how many people really use the service.