> The only thing which works for me is a description of Domino's digital strategy. The Pizza tracker has worked in Dominos favor. Though I am a fan of the track

> The only thing which works for me is a description of Domino's digital strategy. The Pizza tracker has worked in Dominos favor. Though I am a fan of the tracker, over time it has become increasing clear it is just a psychological trick. Show some progress bar to make people happy. Many times I find the tracker stuck at "preparing" and only to update delivered directly. Back when we were ordering pizza semi-regularly (university), one factor in choosing Domino's was that they were the only place that could give a reliable delivery estimate (+/- 10 minutes). Regardless on whether or not the tracker itself works, they clearly had the basics of that down.