Yes it does! However, now that the algorithms are all grown up it's about FAST sites with high quality content. There are no more games to be played. It is impo

Yes it does! However, now that the algorithms are all grown up it's about FAST sites with high quality content. There are no more games to be played. It is important to do your keyword research to understand the market you are attempting to reach, but that should only inform your content production and outreach plans. High quality content isn't cheap and you have to be in it for the long game.