I believe it does. If you write quality content people want to read and share, configure your pages so they can be easily understood by search bots and get qual

I believe it does. If you write quality content people want to read and share, configure your pages so they can be easily understood by search bots and get quality backlinks, you're going to rank well. You should follow what Google actually suggest you do about SEO (https://support.google.com/webmasters/answer/7451184?hl=en https://support.google.com/webmasters/answer/7451184?hl=en) but I don't think it's a good idea attempting to game Google by trying to figure out what they're measuring behind-the-scenes because their algorithms can changes. Plugging my own project but based on the above principles I wrote a guide containing on-page SEO rules that authoritative sources say are important (e.g. Google) and created a Chrome extension that tests your site follows these rules: https://www.checkbot.io https://www.checkbot.io