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^^This. Agreed. Google is certainly advanced, but it certainly isn't fair, despite what their guidelines tell content writers and webmasters. Google wants peo
by IllIllIllIll 8y ago
^^This.
Agreed. Google is certainly advanced, but it certainly isn't fair, despite what their guidelines tell content writers and webmasters.
Google wants people to write high-quality, relevant content, so they altered their guidelines to simply tell everyone to write high-quality, relevant content. Yet, just as the YouTube lottery exists -- where two creators can produce videos of similar quality and one sees enormous success and the other doesn't -- there's probably a ranking lottery.
And at the end of the day, if a content moderator or employee at Google likes your content, you'll have a better chance at ranking regardless of quality.
- jackgolding 8y agoI'm not the best at SEO but I agree with this - it seems that writing good content is only part of the story (but an important part.) Similar to startups, I am curious as to how much of professional SEO success is about outreach. i.e. if I am mates with a uni professor and I write something about his topic, can I get a backlink from their valued .edu domain? What about .gov? Does this outrank better content? To what extent are forbes.com, entrepreneur.com, inc.com etc writers gaming this? (Or are they just looking for the virality?)