I worked for a company that does internet marketing, what I can say about SEO is that there is only one strategy that will work. If you want to be featured at

I worked for a company that does internet marketing, what I can say about SEO is that there is only one strategy that will work. If you want to be featured at the top of search results you need to have content that is actually relevant to the search term. It has to be genuinely relevant and of high quality and ideally, linked to by other respected sites. You can spend all the time and money you want on the gimmicky stuff, google will update the algorithm and wash away any progress you make.