This is just corporate-speak to motivate the minions. What he meant was "My top priority has always been to increase profits and shareholder value by bringing

This is just corporate-speak to motivate the minions. What he meant was "My top priority has always been to increase profits and shareholder value by bringing in more eyeballs that we could sell to marketing and advertising agencies. By getting the eyeballs to share their private information, the value of our platform - and our revenue - increases", which is in line with his job as CEO of a publicly traded corporation.