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The third sentence of the piece: "They took a huge, scary risk and completely scrapped and remade their core product: pizza."

• volkl48 9y ago
  I kind of disagree with that though. They knew their core product was bad and that it was severely hurting their business. That's a lot less difficult to find the courage to take a risk on changing than when your core product is decent/good but not as great as it "could" be.
  • nathan_long 9y ago
    There's always risk in changing a product that has more than zero existing customers. You risk losing them and not getting any new ones. And the change itself costs money, which may be lost.
    • dfxm12 9y ago
      It depends on why you have those customers. They kept some things constant. If you like Domino's because they're cheap or because they have fast delivery at decent hours, then maybe changing the pizza recipe is not so much a risk. Plus, they did A/B tests across the nation [0] to further reduce the risk. 0 - https://www.cbsnews.com/news/dominos-new-recipe-only-50-years-overdue/ https://www.cbsnews.com/news/dominos-new-recipe-only-50-year... search for "guidance test".