Domino's is an interesting example for many reasons, but one that hits particularly close to home is: it's become a pretty canonical case for the kinds of 'digi

Domino's is an interesting example for many reasons, but one that hits particularly close to home is: it's become a pretty canonical case for the kinds of 'digital transformations' that large consultancies sell to big lagging enterprises. The reason I think that's interesting is 'digital' has only been an ancillary or enabling factor in their turn-around (e.g. better converting channels + lots of good marketing). The key has come from making a _better product_. In effect the consultancies that use it as an example, are (deliberately or not) misunderstanding the significance that digital played.