the book "Blue Ocean Strategy" talks about this design philosophy a bit. "price minus costing" instead of "cost plus pricing" Meaning start with the price and s

the book "Blue Ocean Strategy" talks about this design philosophy a bit. "price minus costing" instead of "cost plus pricing" Meaning start with the price and see if its a viable product to build at that price, instead of build the product and mark it up to get the final price. Interesting example.