I think the problem is that a lot of people think something like, "It is an algorithm not a person so it must be totally scientific and unbiased" when that isn'

I think the problem is that a lot of people think something like, "It is an algorithm not a person so it must be totally scientific and unbiased" when that isn't the case. The non-techy public needs to be aware that these things are made by humans who may be recreating their bias in the technology.