Fairness is a different concept from justice. It might be fair to deny but still unjust. Also different concept from transparency. Three operational principle

Fairness is a different concept from justice. It might be fair to deny but still unjust. Also different concept from transparency. Three operational principle of the capitalist business is extracting value from a customer or an externality. That is from the outset unfair. It is just, as long as businesses act independently.