There's such a difference, and it's so hard to find really high-performing ones, that you would be constantly telling customers, "that won't work well"... We c

There's such a difference, and it's so hard to find really high-performing ones, that you would be constantly telling customers, "that won't work well"... We considered literally thousands of potential words. We also really didn't want anything like "hey" or "ok" to be required. Note how long it took for "Computer" to be available - and you can imagine how many of us wanted that. I think it gives an idea of the difficulty.