I like this analogy a lot. But I think even better would be someone setting up a store in an area advertised like "everything is included with the price of admi

I like this analogy a lot. But I think even better would be someone setting up a store in an area advertised like "everything is included with the price of admission" (admission being your ISP fee) and taking from the store without realizing it's not truly all inclusive. The store needs to be a vending machine, not a shelf.