A job posting is attractive if a friend who works at the company IMs you about the job, tells you how great it would be to work together, and then casually incl

A job posting is attractive if a friend who works at the company IMs you about the job, tells you how great it would be to work together, and then casually includes the link so that you can get some background information and feel prepared when you go in for your interview. I always have trouble writing job descriptions because I feel like the default approach boils down to writing marketing copy for people who think job postings are full of shit. I bet, it'd be easier if I just put myself in the frame of mind of answering, "what information do I want the candidate to be prepared for when they come in for an interview?"