To incent right job seekers to respond, I think it's a function of making it interesting on 2 fronts: 1. The job itself - Will the person be solving or doing

To incent right job seekers to respond, I think it's a function of making it interesting on 2 fronts: 1. The job itself - Will the person be solving or doing interesting things? 2. The company - Does the company have a clear vision and seemingly a chance of success? Evidence of traction here can help, i.e. being a YC startup, press, etc. I think gimmicks and attempts to make a job description "stand out" through wit, humor, etc may work, but they don't always register with everyone and can miss altogether at times. Not worth the risk (esp as as a first attempt IMO)