For me, it's not what attracts me, but what turns me away. For example, if I'm looking for a Python job, than any job regarding Python is of immediate interest

For me, it's not what attracts me, but what turns me away. For example, if I'm looking for a Python job, than any job regarding Python is of immediate interest. That's all that's necessary on the attraction side of it. Things that keep me from applying for jobs are, in no particular order: using the word "Rockstar", mentioning how difficult things are or how quick they are, mandating requirements that don't really matter (college degree required! skill not important), vague details, trying to sound too cool or fun to work with. My advice would be to sit down with someone else there and tell them about the job. Tell them what you're looking for, what you offer and any important details. Actually have a conversation with them about this. Record it. You'll have the basis for an honest job post in conversational tone that tells potential employees exactly what you want.