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Well that’s a bit of a self-fulfilling prophecy. Most sites that pay to advertise on Facebook are going to use the pixel for retargeting and conversion trackin
by downandout 9y ago
Well that’s a bit of a self-fulfilling prophecy. Most sites that pay to advertise on Facebook are going to use the pixel for retargeting and conversion tracking. But only 25% of the Quantcast Top 10k sites use the pixel, and the number for the whole Internet is 0.4%.
I wouldn’t say that anywhere near most of my browsing originates from Facebook ads...in fact I’m not entirely sure I have ever clicked on one except to view competitors’ landing pages. I’m guessing that most other people don’t limit the sites they visit to those they are shown in paid Facebook ads either. So the overall numbers are extremely relevant.
- notyourwork 9y agoYou missed my point. I’m suggesting that the 75th percentile of traffic goes to sites that probably have Facebook integrated via like button, ads, auth. (Way that fb can track you.) Therefore most traffic on internet is traceable. Key being traffic not count of sites in my analysis.
- downandout 9y agoWell, that's what the Quantcast numbers are for...the top 10K sites are the top 10K trafficked sites in the world. And only about 25% of them have the Facebook Pixel.
- notyourwork 9y agoPixel isn't the only way to embed Facebook on the page mate. Facebook plugins and facebook auth also.
- downandout 9y agoI went through the stats for those above as well. I used the Pixel because it's by far more prevalent than any other Facebook-hosted stuff (plugins etc).