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Facebook would legitimately be able to argue that the ad targeting is part of their core product, the ads are critical to the function of the website, and that

Facebook would legitimately be able to argue that the ad targeting is part of their core product, the ads are critical to the function of the website, and that you agree to have your data processed by signing up.

rickycook 9y ago
remove ads from facebook and you still have the functionality of facebook that their “data subjects” care about so that’s likely a no. you could probably not argue that successfully *edit: with that being said, i’m almost certain that there will be some way people find to offer ads and targeting with the GDPR
Angostura 9y ago
From my understanding of the GDPR, no I really don't think that they would be able to argue that, actually. Particularly when I'm not logged into their site.
- zjs 9y ago
  IANAL, but I think it depends on what data they collect. Part of running any advertising business is accurately billing the advertisers. To do that, they need to measure enough information to track viewed impressions, click-through rate, etc. If they collect only enough information to perform business functions like these, I believe that would constitute a legal basis for processing under the GDPR. They may have a harder time using that justification for information that is only needed for ad targeting. In that case, consent may be an easier legal basis for them to establish, for which an account would be useful.
Someone 9y ago
“Ad targeting is critical for the functioning of our core product”, _and_ ”if you don’t want us to use your Facebook interests to show you ads on other websites and apps, there’s a control for that too”? Possibly, but that would mean a narrow interpretation of ”Facebook interests”. Data obtained through tracking pixels on other sites technically could fall outside ”Facebook interests”, for example. I don’t see how that would fall within the GDPR requirement that they must tell users what they do with their data in a language that the users understand, though.

rickycook 9y ago

remove ads from facebook and you still have the functionality of facebook that their “data subjects” care about so that’s likely a no. you could probably not argue that successfully *edit: with that being said, i’m almost certain that there will be some way people find to offer ads and targeting with the GDPR

Angostura 9y ago

From my understanding of the GDPR, no I really don't think that they would be able to argue that, actually. Particularly when I'm not logged into their site.

zjs 9y ago
IANAL, but I think it depends on what data they collect. Part of running any advertising business is accurately billing the advertisers. To do that, they need to measure enough information to track viewed impressions, click-through rate, etc. If they collect only enough information to perform business functions like these, I believe that would constitute a legal basis for processing under the GDPR. They may have a harder time using that justification for information that is only needed for ad targeting. In that case, consent may be an easier legal basis for them to establish, for which an account would be useful.

Someone 9y ago

“Ad targeting is critical for the functioning of our core product”, _and_ ”if you don’t want us to use your Facebook interests to show you ads on other websites and apps, there’s a control for that too”? Possibly, but that would mean a narrow interpretation of ”Facebook interests”. Data obtained through tracking pixels on other sites technically could fall outside ”Facebook interests”, for example. I don’t see how that would fall within the GDPR requirement that they must tell users what they do with their data in a language that the users understand, though.