The problem is that it assumes that people in general understand and want to use protocol based services because they are protocol based services. Look at insta

The problem is that it assumes that people in general understand and want to use protocol based services because they are protocol based services. Look at instant messaging as an example of where consumers/users vote routinely to choose features over the foundation of the service. I would love to chat with people on XMPP but I don't know anyone who uses it.