iOS' "Do Not Disturb While Driving" is a good example of how they're trying. Sure it's touted as a "safety" feature, but it's doing what they need to do: encour

iOS' "Do Not Disturb While Driving" is a good example of how they're trying. Sure it's touted as a "safety" feature, but it's doing what they need to do: encourage the user not to use their phone all the time.