It's scale. Finding individual vloggers, making deals and tracking results would be to time consuming to scale up to $1M/day per company. An ad platform is a ce

It's scale. Finding individual vloggers, making deals and tracking results would be to time consuming to scale up to $1M/day per company. An ad platform is a centralized management and spend system for large groups of individual sites, bloggers, vloggers and apps. Some medium sized companies will test with an ad platform, find the best performing sites and make deals with them directly.