Along with technical reasons in original article, likely submitting as an app adds a marketing channel, and a big one at that, that wouldn't exist for a pure we

Along with technical reasons in original article, likely submitting as an app adds a marketing channel, and a big one at that, that wouldn't exist for a pure web app. Would be interested to hear from author if this is indeed the case, and if it was, if he feels the effort is worth the benefits.