Hi Pedro, I responded to Lee. I hope that answers some of those questions or concerns. You are correct in the assumption that I wouldn't be doing the tech wor

Hi Pedro, I responded to Lee. I hope that answers some of those questions or concerns. You are correct in the assumption that I wouldn't be doing the tech work (although I do posses graphic design skills to give visual representations of what I would like site to look like.) And I am very clear on it's functional needs. After consultations with developer friends of mine (who are too busy to jump into a start-up), they have suggested Ruby developers for these reasons. 1. The project will require a heavy data back end... and version 2.0 an even heavier back end. 2. There are standards set with the Ruby community that aren't necessarily set with PHP... (I was given the example of having two developers code the same sight with different messy PHP code, or having one developer be frustrated and end up redoing everything after looking at another developers 'functional' but sloppy PHP code. 3. .Net development standards are too expensive. The jquery mobile and objective C has to do with the desire to be in a mobile space and have an Iphone app built. I am definitely not an expert in the development field.. I'm sure that there are arguments that can be put up against my aforementioned reasons. I welcome the feedback so that I might be better informed. Ultimately, my requests are based from the suggestions of 'wiser' developer friends. Thank you for your response. - Vincent