> Advertising does not in any fundamental way depend on micro targeting. Advertising existed and thrived long before the existence of the internet. I get that.

> Advertising does not in any fundamental way depend on micro targeting. Advertising existed and thrived long before the existence of the internet. I get that. The comparative advantage of Google and Facebook was that they could provide a demographic with greater specificity than anyone before, by a lot. There is an old saying, "I know half my advertising is wasted, I just don't know which half." Google and FB were going to end that.