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There is nothing wrong with Facebook. Its a legitimate use of the web. We just need to tweak the advertising model to disable micro targeting by both advertise
by throw2016 8y ago
There is nothing wrong with Facebook. Its a legitimate use of the web.
We just need to tweak the advertising model to disable micro targeting by both advertisers and platforms. Google is a far worse offender here. This will kill the incentives for surveillance and stalking at source.
- JackFr 8y ago> We just need to tweak the advertising model to disable their entire business model. FTFY
- throw2016 8y agoNope. That's a false argument. Advertising does not in any way depend on micro targeting. People stalk others because they want to, because there are no rules against it yet, because they are greedy and don't care about externalities, because they are happy to profess and expect ethical behavior from others in society when they can't demonstrate it themselves. Advertising existed and thrived long before the existence of the internet. Advertising by textual context and immediate location will retain their business model. The hoovering up of data, stalking and building profiles for micro targeting is unethical and has to go.
- JackFr 8y ago> Advertising does not in any fundamental way depend on micro targeting. Advertising existed and thrived long before the existence of the internet. I get that. The comparative advantage of Google and Facebook was that they could provide a demographic with greater specificity than anyone before, by a lot. There is an old saying, "I know half my advertising is wasted, I just don't know which half." Google and FB were going to end that.
- jimmaswell 8y agoWhat's wrong with micro targeting?