IKEA has an almost Disney-esque level of "magic" and ability to become an expert in negotiating their space while pleasurably manipulating casual shoppers. IKEA

IKEA has an almost Disney-esque level of "magic" and ability to become an expert in negotiating their space while pleasurably manipulating casual shoppers. IKEA can be a super efficient experience if you're in the know but it takes a bit of work - I suspect this actually endears them to both types of shopper, and anyone who sees through it and hates it stays away.