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Somewhat counter-intuitively, closing social media accounts can have a positive effect on one's business. Young people of today increasingly are valuing word-of
by quantumwoke 9y ago
Somewhat counter-intuitively, closing social media accounts can have a positive effect on one's business. Young people of today increasingly are valuing word-of-mouth and social cachet more and more. The value proposition of a 'secret' or 'underground' pub quickly becomes apparent.
The latest trend that I've experienced is the use of private ephemeral messaging in the form of Snapchat accounts that are given out at bars. This makes it possible to get both the community benefits from social media as well as the mystique from being part of a 'secret club'.
- lawlessone 9y ago> The value proposition of a 'secret' or 'underground' pub quickly becomes apparent. It's Weatherspoons, its the McDonald's of pubs.
- gaius 9y agoVery popular with students
- eertami 9y agoI think that maybe geographically dependent. I went to uni in Nottingham and the clientele was a mix of middle-age stag/hen parties and the older working class - I never saw or heard of students going other than as a toilet stop. But that's a city with a selection of good and reasonably priced pubs, whereas in say London it makes sense due to just how much cheaper it is.
- rahoulb 9y agoThey are incredibly good at targeting their pubs. In Leeds there are ones that are aimed at students, ones aimed at day-time drinkers, ones aimed at night-life and dancers - all based on where the pub is located.
- jen20 9y agoSam Smith’s for the win in London. In Bath, Wetherspoons had one of the better real ale selections for a while, but there are now plenty of craft places (albeit more expensive).
- dbbk 9y agoWetherspoons is very popular with students in Nottingham. Every time I go in the Gooseberry Bush it's half students.
- eertami 9y agoI should've added that my observations were only from the city centre pubs, Uni of students (not Trent) and are a fair few years old. Maybe the 9k fees have really taken a toll, but I struggle to get why anyone would go to a spoons when you've got The Organ Grinder and The Hand & Heart only 8 minutes away...
- tonyedgecombe 9y agoI think that's rather generous to Weatherspoons.