Hmm, I might be missing something here. To me it appears as there's nothing really novel about getting the weekend newspapers delivered to your house on a subsc

Hmm, I might be missing something here. To me it appears as there's nothing really novel about getting the weekend newspapers delivered to your house on a subscription basis. One arranges delivery and subscription with the local newsagent and a paperboy delivers it. (The terms we still use even encode that model: newsagent paperboy) Perhaps it's a return to tried and tested model rather than a switch to a new one?