I don’t know if there’s a specific term, but it’s pretty basic design in pretty much any retail store. In grocery stores, they put high-intent items like milk i

I don’t know if there’s a specific term, but it’s pretty basic design in pretty much any retail store. In grocery stores, they put high-intent items like milk in the very back. In grocery stores and convenience stores, the checkout area is filled with low-cost (and presumably high-margin) products (like snacks) that are likely to be impulse buys.