I'll answer this as a long time ecstasy user. Pill producers make their pills in a variety of shapes and colors and for them it's mostly about marketing. When I

I'll answer this as a long time ecstasy user. Pill producers make their pills in a variety of shapes and colors and for them it's mostly about marketing. When I was in high school "rolexes" and "supermans" were some of the most sought after rolls in New York. They were sought after because they had a reputation for being high quality. However if you've been around longer than five minutes you know it's easy for other people to also make pills, possibly of bad quality, in the same shape and color and so producers would change their shapes and colors constantly to try to stay ahead of the fakes. For users the appeal of corporate branded pills is that it's sort of fun/funny to see something so illicit branded with something so commonplace. It's almost a joke. As if IKEA or Microsoft sold ecstasy.