But in the real world too, way more companies fail than succeed. It would be weird if internally developed products didn't also fail a lot. Some of the success

But in the real world too, way more companies fail than succeed. It would be weird if internally developed products didn't also fail a lot. Some of the successful acquisitions (YouTube, Waze) were made at a time when they were already popular and had traction. YouTube wasn't the only video sharing site around at the time (there was even Google Video[1]) but it was obviously the most well-liked. 1. https://en.wikipedia.org/wiki/Google_Video https://en.wikipedia.org/wiki/Google_Video