Ads have never been used quite the way they have in 2016 on Facebook. The network effects happen to be extremely strong for Facebook in particular but it could

Ads have never been used quite the way they have in 2016 on Facebook. The network effects happen to be extremely strong for Facebook in particular but it could have been any incumbent that was the platform of greatest damage. Just because you don't use it doesn't mean we don't have a real problem here.