I was with this article until the last paragraph, "Millennials rightly demand more from their products and services than any generation before, and are increasi

I was with this article until the last paragraph, "Millennials rightly demand more from their products and services than any generation before, and are increasingly skeptical toward disingenuous brands like Walmart and McDonalds. They abhor deceit and trickery, and increasingly gravitate toward brands that align with their values." Really? Only millenials (whatever that means) are characterized by these values? How do you figure? My experience has been exactly the opposite, actually. But Brandon Read appears to believe that purely because of my "generation", I gravitate toward deceit and trickery. Okay, thanks for that valuable insight, Brandon. Whatever.