Could this property be of interest to the user that wants communications free from advertising, e.g., if she understands that the "social network" architecture

Could this property be of interest to the user that wants communications free from advertising, e.g., if she understands that the "social network" architecture created by the users of the software is such that there is no incentive for ads. For example, if the software allows users to create many small groups all communicating separately, peer-to-peer, not aggregated into the same "network" via an enormous third party website.