Running a professional services business in China performing resume editing, creating LinkedIn Profiles, interview coaching and providing support to academics a

Running a professional services business in China performing resume editing, creating LinkedIn Profiles, interview coaching and providing support to academics aspiring to undergrad, masters and PhD programs, my clients fall into two camps. There are those who fully understand that excellent results require an investment (premium price) and there are those who have sticker shock. There does not seem to be much middle ground. I require all payment upfront for B2C work and generally try to push for 50% before/50% after with any corporate clients (HR workshops on how to vet foreigners, etc.)