none of the above. read the books on disruption by clayton christensen... Typically, you market the product to non-consumers as your first market. Just follow

none of the above. read the books on disruption by clayton christensen... Typically, you market the product to non-consumers as your first market. Just follow the formula. Pricing etc is dependent on structure of the product, e.g. how 'network'-y is it etc. hope this helps...