The problem with this attitude: > So if something gets in our way while doing that, well, we're not gonna fight you. We'll just turn. And keep going forward, r

The problem with this attitude: > So if something gets in our way while doing that, well, we're not gonna fight you. We'll just turn. And keep going forward, really fast. Which is why those clones better move quick if they want to keep up with. Is that you can gloss over really valuable opportunities because you perceive them as being hard. Startups get so hung up on releasing features ("we deploy thrice a day!!") for the sake of features, that they forget to ask if they're valuable (and to whom.) Going for "low hanging fruit" of features works insanely well, but I think eventually you need to stretch your arms else you'll start using the wrong metrics for your company (eg: version numbers as opposed to engagement.) I see startups all the time not want to compete with better funded / larger companies / better branded companies and shift to do something else, for reasons that can only be explained as lack of confidence / fear of failing at it. a) product markets are rarely winner takes all (Stack Exchange platform is not a winner take all service), b) winners don't win forever (eg: eBay?), c) if someone is that entrenched and you're terrified of attacking them - no one else will dare, so they won't expect it. Failing (iterating) fast is a great attitude, but only when you change for the right reason. My concern with always changing away from barriers is that eventually you end up with a really dumb proposition, and when you question why it's because you iterated so fast without stopping and thinking "is this good?"