The article isn’t drawing a clear line between visual design and design patterns. Many people confuse UI and UX design. One is artistic (UI), the other one is b

The article isn’t drawing a clear line between visual design and design patterns. Many people confuse UI and UX design. One is artistic (UI), the other one is based on cognitive science (UX). UI will define the looks, the interface may be pretty or bold, but not necessarily usable and intuitive. UX design will reduce the gap between human and machine by efficiently implementing design patterns, and user centered methodologies (human factors). It’s expensive and challengjng to build a culture around design (Airbnb, Apple...) and build new patterns. It’s probably cheaper to just go Wild on the UI, not sure if that would stick though.