Maybe there's zero business value in keeping secrets (I don't believe that at all), but even if that were the case and Apple were just overly obsessed with "the

Maybe there's zero business value in keeping secrets (I don't believe that at all), but even if that were the case and Apple were just overly obsessed with "the prestige" [1][2], why would that change anything? They should be free to operate the company in anyway they want. Apple's a 40 year old business and everyone knows their culture. Employees know what they're signing up for (and I think their first day is an orientation about this topic specifically). [1] https://youtu.be/gZY1mB9m9b0?t=19s https://youtu.be/gZY1mB9m9b0?t=19s [2] https://techcrunch.com/2012/09/13/the-iphone-5-event/ https://techcrunch.com/2012/09/13/the-iphone-5-event/