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Apple sells as a luxury product to a pampered demographic which will have a very different work life and span than a $200 Netbook. I suspect that graph is misl
by duncanawoods 9y ago
Apple sells as a luxury product to a pampered demographic which will have a very different work life and span than a $200 Netbook.
I suspect that graph is misleading and says nothing about brand durability, only about damage incurred to products at specific price brackets, demographic and use cases. It would much more revealing to break down by those segments.
It also excludes breakages within service contracts so we can't tell if the difference is simply that Apple is selling a higher percentage of AppleCare contracts (potentially because of their high repair costs) than their competitors.