First two points - semantics. The point is that once the physical product was sold, consumers have the right to do whatever the hell they like with it, includi

First two points - semantics. The point is that once the physical product was sold, consumers have the right to do whatever the hell they like with it, including sell it. As to your latter statements, opinions will vary on this, but I believe it is well known that this guy's shop is not official / authorized by apple. People coming to this guy's shop are doing so to specifically avoid the drastically higher costs of seeking an authorized repair / replacement from apple. It'd be much easier to just mail it to apple, so I think there is an implied cognizance in seeking his services as an alternative. So I personally think as long as he is honest about not being an official apple repair shop, doesn't brandish their logos or in any way affirmatively hijack their brand, he should be safe from penalty of law.