> All else equal, people should be willing to pay a bit more (in terms of lifetime cost) for a cure than a treatment (certainty, finality premium). This certai

> All else equal, people should be willing to pay a bit more (in terms of lifetime cost) for a cure than a treatment (certainty, finality premium). This certainly isn't true in social games. If anything it's the opposite - players will commonly pay more in subscription fees than they would for a total one time unlock of everything, since the immediate short term payment is less.