I used to make ultra-low budget short films, and I feel like there's a lot of crossover between planning those projects and planning a product. One lesson I le

I used to make ultra-low budget short films, and I feel like there's a lot of crossover between planning those projects and planning a product. One lesson I learned: make a list of your assets and consider them when deciding on a project. Your assets include the things you own, the skills you have, and the resources of your network. By creating a project around these you can maximize your production value, and make a project that no one else could have made on your budget. I recently realized that my love of rap, and my connections to the local community of rappers and hip hop producers, is a huge and unique asset in the software industry. I'm currently working on a product for rappers, that also serves as a platform for producers to make money and advertise themselves. My network has made it really easy to solicit feedback from both my target audience and my target content providers, and create mutually beneficial zero-cost licensing agreements. So far, the response has been huge, lots of passionate support and interesting suggestions.