I think there's a whole host of people who don't know much about homes and don't want to deal with the headaches of ripping out walls and such who would easily

I think there's a whole host of people who don't know much about homes and don't want to deal with the headaches of ripping out walls and such who would easily pay a small premium to be assured of a consistent level of quality (if it were well documented and enforced). Frankly, I'd just love an affordable service that takes care of regularly scheduled house maintenance tasks without breaking the bank.