2 ms·

> Please no. Branding through UX is bad UX. I agree. > Simple, ..., transferrable, easy to understand UX is good UX. I disagree. I think the first part of O

> Please no. Branding through UX is bad UX. I agree. > Simple, ..., transferrable, easy to understand UX is good UX. I disagree. I think the first part of OP raised some good points. The copy everyone's copying and that everyone understand may just be an inferior local maxima. I think this podcast gets at some of the lost potential: https://99percentinvisible.org/episode/of-mice-and-men/ https://99percentinvisible.org/episode/of-mice-and-men/

TeMPOraL 8y ago
> I disagree. I think the first part of OP raised some good points. The copy everyone's copying and that everyone understand may just be an inferior local maxima. Yup. But the way out of those inferior local maxima is by focusing on making UX more "simple, reliable, easy to understand". By focusing on being different and expressing your brand identity, you go towards even worse state than the local maximum you're trying to escape.