Certainly I think you could do it, but out of 100 business guys who decide to start coding maybe a couple will outpeform those who use their skills to manage de

Certainly I think you could do it, but out of 100 business guys who decide to start coding maybe a couple will outpeform those who use their skills to manage dedicated resources. Some will just create an app that a dedicated developer will have to fix at some point. Some will find that it's easy to get into but very hard to master, and just give up. However, getting into it will be priceless. You'll hopefully develop more of an insight into how tough a given problem is, or isn't. Developers will be less able to BS you (e.g. "we should just rewrite it from scratch"). It'll reduce your risks and help you to interview developers. Hey, and you're young so you definitely have time to learn any skill you want, given enough effort. At 50, more likely a waste of your time. In your 20's (my assumption from your pic) - why not. Good luck. Btw, I'm a long-time developer that has a post-grad business degree and keeps my foot firmly in both camps! Keeping up with the technical aspects takes up a lot of time, especially if I want to build something useful in a given area.